About Me

I’m Heather—and I’m genuinely obsessed with paper.

Notebooks, planners, to-do lists, journals… all of it. I love the feel of good paper. I love opening a fresh notebook. I really love starting a new planner. There’s just something about putting pen to paper that feels deeply satisfying and makes the day feel full of possibility.

How this started

This little paper business exists because I couldn’t find exactly what I wanted.

I wanted paper goods that worked for real life. Planners with room for the things I actually wanted to record. Journals with meaningful prompts. Notebooks that felt good to write in. Paper that felt luxurious and held up to everyday use. And let’s be honest—I also like things that are a little irreverent and maybe a touch sassy.

So I started making them myself.

What began as a personal journey to create a goal journal slowly turned into designing, printing, binding, and gluing all kinds of paper products. When I started sharing those things with people who love paper the way I do, it felt like a dream come true.

What I make (and why)

Everything I create is designed with real use in mind.

I don’t make paper just to look pretty—I make paper to work. That means thinking through the small details that make a difference in everyday life.

I put real effort into things like:

- notebook covers that are sturdy enough to hold up to daily use, but flexible enough to bend when you slide them into an overnight bag

- planner layouts that are practical and actually get used

- journal prompts that are carefully thought through—meaningful without being overwhelming, and spacious enough to leave room for real writing

- paper that feels good and writes beautifully

These aren’t mass-produced. Every piece is made in small batches, and every single one passes through my hands—from designing and printing to cutting, binding, gluing, and finishing.

I care deeply about how these products feel, how they function, and how they hold up in real life.

Some pieces are designed to make you giggle when you see them. Others are more reflective or goal-focused. But everything has a purpose.

Paper is a tool, and I believe it can be a powerful one. If something I make helps you stay organized, reflect more deeply, or simply enjoy the act of writing things down—and makes you smile while doing it—that’s exactly the point.

A note on custom work

Over time, I’ve discovered that I really love custom and personalized projects.

It started with small tweaks—names added, covers adjusted, prompts personalized. But as I’ve gone along, I’ve found that I genuinely enjoy creating pieces from scratch that are made for a specific person, purpose, or moment.

There’s something especially satisfying about helping someone turn an idea into something tangible—something that feels theirs and fits exactly how they want to use it.

Custom work isn’t something I take on lightly, and it’s never rushed. It’s thoughtful, collaborative, and very hands-on—just like everything else I make.

If you ever find yourself thinking, “I wish there was a paper version of this,” there’s a good chance I’d love to help bring it to life.

If you love paper, lists, or the feeling of a fresh page, you’re in the right place—and I’m really glad you found your way here.